Channel Plan
Hangi kanallarda, hangi motion'a, ne kadar yatırım — kanal mimarisi ve öncelik matrisi.
Channel Portfolio
| Channel | Motion | Role (Acquire / Nurture / Convert) | Budget % | Owner |
|---|---|---|---|---|
| Google Ads | — | Convert | — | — |
| Meta Ads | — | Acquire | — | — |
| — | Nurture / Acquire | — | — | |
| SEO | — | Acquire | — | — |
| Email / CRM | — | Nurture | — | — |
| Events | — | Acquire / Close | — | — |
| Partner / Referral | — | Acquire | — | — |
Channel Prioritization Matrix
Impact × Effort grid — hangi kanal yüksek öncelikli.
Motion-Specific Plans
- TR-ENT: Özet.
- TR-SMB: Özet.
- TR→UKDE: Özet.
- UKDE-DOM: Özet.
- INT→UKDE: Özet.
- TR-XB: Özet.
Kaynak: docs/gwh_export/Channel Strategy.md ve Motion-Specific Channel Strategies dokümanları referans.