Measurement
Growth performansını nasıl ölçüyoruz — KPI hiyerarşisi, attribution, reporting cadence.
KPI Hierarchy
North Star: Tek cümlelik kuzey yıldızı metriği.
Business KPIs (K3 OKR’lara bağlı)
- KPI 1
- KPI 2
Funnel KPIs
- MQL / SQL / Opportunity / Closed-Won conversion rates
- CAC, LTV, Payback Period
Channel KPIs
- Per-channel CPA, ROAS, CTR, CVR
Attribution Model
First-touch, last-touch, multi-touch — hangisi, nerede kullanılır.
Reporting Cadence
| Report | Frequency | Audience | Source |
|---|---|---|---|
| Daily Dashboard | Daily | Growth team | — |
| Weekly Report | Weekly | Leadership | — |
| Monthly Business Review | Monthly | Exec | — |
| Quarterly Review | Quarterly | Board | — |
Kaynak: KPI Framework.md, Attribution Models.md, Performance Measurement Standards.md.